Maldives Marketing & Public Relations Corporation (MMPRC) together with Maldives Tourism Industry is currently taking part at MATKA 2014 held in Helsinki, Finland from 16 – 19 January 2014. MATKA is the leading travel exhibition in the Northern Europe and it is considered as a gateway to Nordic travel market.
Representing Maldives in this fair are 9 participants from 5 companies, which consist of resort operators and travel agencies. Maldives stand with area space of 18 square metres is located in the ‘Sun and Sea’ pavilion which was launched this year. The first two days of the fair are opened for travel and trade professionals while the last two days of the fair will be opened to public.
A total of 76,477 visitors attended the fair last year, among this 18,358 were trade professionals. A large number of visitors are expected to attend this year’s fair as well.
The main purpose of participating in this fair is to increase the visibility of Maldives in the Scandinavian market. Maldives delegation is conducting meetings with the major Tour Operators, PR agencies and Travel Trade Media to give the up-to-date information about the destination and to discuss collaborative activities which can be conducted to promote the destination.