Atmosphere brand launches its official Logo! The primary objective of the logo is to showcase the new ‘Indian Ocean’ resort brand in the right perspective to the discerning traveller, with the usage of the vibrant tropical Indian Ocean blues, the pristine turquoise of the lagoon and the symbolic sun of the Indian Ocean region.
The essence of the brand is ‘Art of Balance’. By positioning the lettering creatively and bringing in the tiller of the Maldivian Dhoni into the ‘A’ , the ‘Art of Balance’ is being subtly conveyed through the Logo.
A critical aspect of the brand philosophy we believe, is to achieve a fine balance between bliss, tranquility, fun & value. The logo portrays this fine balance through the effective blending of vibrant and earthy colours.
Atmosphere launches its first product under its portfolio with Atmosphere Kanifushi Maldives, Lhaviyani Atoll, which will open in November 2013.