The Maldives Marketing & Public Relations Corporation (MMPRC) accepted the invitation to participate in the annual brochure launch of Emirates Holidays as a destination of Emirates Airline. Emirates Holidays, the tour operating arm of the Emirates Airline organized the event which took place at the Event Center of InterContinental Hotel Dubai Festival from 29th April to 1st May 2011.
The event provides an ideal platform for consumers and travel agents to gain in-depth knowledge of the destinations showcased in Emirates Holidays brochure and familiarize with their staffs.
Maldives presentation was entitled “Maldives, Unique in the world!” and was presented to over 200 agents by Mr. Mohamed Adam, deputy Director and Mr. Simon Hawkins, Managing Director of MMPRC alongside 30 other parties presenting their destinations including Mauritius, France, UK and Seychelles.
Throughout the event certain issues became abundantly clear to the MMPRC such as that many in the region are not aware of the closeness of the Maldives and the frequency of flights, the fact that the Maldives too are Muslim and therefore understand their halal food requirements and religious preferences. The appeal of the high standard of accommodation and equipment on the resorts and the huge investment in the product was highlighted by the audience. The safety of the destination for families with the space and privacy that other destinations can only dream of was their most sort after requirement.
Above all, what cannot be underestimated is the ease of visiting the Maldives in terms of the non visa requirements. This without doubt is a major attraction and a key factor to grow new business!!
The feedback was that the wealthy in this region love high brand status and this does not come much higher than the Maldives! – Truly “Unique in the world”.
For more information please contact:
Simon Hawkins, Managing Director
Maldives Marketing & Public Relations Corporation
Telephone: +960 332 3228;
Facsimile: +960 332 3229