The Managing Director of Maldives Marketing & Public Relations Corporation, Mr. Simon Hawkins led a delegation from Maldives to Dubai for the 18th Arabian Travel Market (ATM) that was held from 2 to 5 May 2011 at Dubai International Convention and Exhibition Centre.
The Maldives delegation comprises of 77 delegations from 44 organisations, namely MMPRC, resorts and tour operators that participated in ATM 2011 under the Maldives’ banner. The delegation breakdown consists of 17 resorts and 25 travel & tour operators.
ATM, the largest trade and consumer travel show in the Gulf region, serves as an ideal platform for Maldivian suppliers and relevant agencies to establish marketing networks with their United Arab Emirates (UAE) and Middle East counterparts. The Maldivian delegation updated the travel trade and members of the media in the UAE and Middle East on new developments and products in the Maldives. Participation in this annual travel market helped to strengthen the presence of Maldives in the Middle East market as ATM brings together the regions buyers and sellers from every sector of the industry.
This year marks Maldives’ 12th year of participation at the ATM. Maldives’ continuous support for this annual event demonstrates a firm interest in the Middle East market, which showed potential growth in the past few years.
The Maldives Pavilion with an area space of 105 sq. meters was prominently located at stand number AS360, next to the Thailand Pavilion. Themed as a beach resort of the Maldives, the concept showcased the uniqueness of the intricate stone carving of Maldives traditional Muslim mosque.
Maldives recorded a total of 246,606 tourist arrivals during the first three months of 2011, indicating a sign of growth of tourist to the country. It represented an increase of 12.3 percent compared to 219,516 for the same period in 2010 making a record breaking figure ever for this period.
In 2010, a total of 11,692 tourists from the Middle East showed a growth of 22.1 percent compared to 2009. The first three months of this year records a total of 2,428 travellers from the Middle East visiting Maldives, signifying an increase of 10.5 percent compared to the corresponding period in 2010. The top tourist generating countries from this region are Saudi Arabia, Kuwait, United Arab Emirates and Lebanon.
For more information please contact:
Aminath Hudha, Senior Marketing Officer
Maldives Marketing & Public Relations Corporation
Telephone: +960 332 3228; Facsimile: +960 332 3229