Destination Background

Maldives is an archipelago nation of 1,190 islands in the Indian Ocean renowned for its pristine beaches and island environment. Annual GDP growth has averaged 7.5% over the last 15 years, and is largely led by two major economic drivers – tourism and fishing. Europe and Asia are the nation’s primary tourism source markets, led by UK, Italy, China, France, Germany, and Russia. Total tourism arrivals for 2011 were 931,333 which was an increase of 17.6% over 2010.

Destination Segmentation

To cater for the core traditional strengths such as sun and beach lovers, couples and honeymooners, leisure, divers and snorkelers as well as rapidly growing segments such as MICE, Wellness and Spa, family, etc. 

SCOPE OF WORK 

Maldives Marketing and PR Corporation is seeking the services and expertise of an agency to produce a destination video, commercial and a jingle that supports the destination promotion slogan  ‘Sunny Side of Life’. 

i. 30 minute destination video
ii. 3 minute destination video
iii. 30 seconds commercial video
iv. 15 seconds commercial video
v. Destination Jingle that supports the video/s 

For Terms and Conditions, submission guidlines and eveluation detials please download full RFP

More Information

For more information or clarifications please call Mr. Ibrahim Asim on 3323228 or e-mail to ib@visitmaldives.com