The Maldives Marketing and Public Relations Corporation (MMPRC) together with representatives from the tourism industry are taking part in the Chinese Visitor Summit being held in Rosewood, Abu Dhabi from 25th to 26th August 2014.
Top travel buyers from Mainland China are in UAE meeting key suppliers from Indian Ocean destinations and MENA region. This summit is an incredible opportunity to negotiate business with buyers representing the leisure and MICE market specifically in Beijing, Shanghai, Chengdu, Guangzhou and tier-two cities of Mainland China, without having to bear the expenses associated with travelling there, with the close to impossible attempt of meeting and closing business with these contacts independently.
This summit is an ideal platform for buyers, sellers and industries to exchange views, news, trends and ideas related to the world tourism industry. In the past years, this summit has produced results for tourism suppliers in a cost effective way. This opportunity will help the industry to tap into new businesses and to expand in the Chinese market through a more direct approach.
The tourist arrival statistics show that China had taken the number one position in terms of arrivals to the Maldives since August 2010. Since then, the market has been increasing rapidly, and reached a total of 331,719 Chinese tourists to have visited Maldives at the end of 2013. As the Chinese market has now become the fastest growing market, with the country growing richer by each year, Maldives is now positioned to seize the market opportunity created by China’s increasing demand for luxury outbound travel. Hence, this is a great opportunity to promote the destination and to continue to strengthen the image of Maldives in the Chinese Market.