The Maldives Marketing & Public Relations Corporation (MMPRC) together with Maldives Tourism industry participated at the 50th edition of TTG Incontri, being held in Rimini, Italy from 17 – 19 October 2013.
Representing Maldives in this fair were 21 delegates from 12 companies, which consist of Resorts, Travel Agencies/DMCs and Airline Operators. Maldives stand with an area space of 64 square meters showcased the natural beauty of the country. Maldives delegation conducted meetings with the Italian media, Tour Operators and PR agencies to give the up-to-date information about the destination. The main purpose of participating in this fair is to create and strengthen the brand awareness in the Italian market.
TTG Incontri is one of the major B2B tourism fairs in Italy. TTG Incontri has multiplied networking occasions, it offers numerous possibilities to gain visibility and encourages supply and demand to get together to guarantee the utmost effectiveness in negotiations. 130 destinations are represented in this year’s fair. In addition, visitors from all over the world will be attending, with a high concentration of operators from the Mediterranean area, India, USA and Brazil. More than 50,000 attendees are expected to visit the fair this year, among this 70% would be intermediaries of the tourist product and 30% would be travel agents visiting the fair for the first time.
Italy was the number one tourist generating market to Maldives for 7 years from 1998 to 2004 and it was one of the major and well established markets to the Maldives over the years. However, due to the European financial crisis, the market has shown a negative performance over the last five years. In addition, the diminishing of Italian club style resorts has added to this as well. According to July 2013 Statistics, Italy is the 5th largest market to Maldives with 5.6% market share. By the end of July 2013, 34,864 tourist arrivals were recorded from Italy.